Fucking Creatives

“You’re confusing me with somebody who cares.”

11 months ago -

“Let’s put it in augmented reality!”

“Can we shave half a frame off of the last shot?”

“Make it elegant… but dynamic!”

“Don’t you guys just press a button or something?”

“I should be a planner—I’m always doing the brief anyway.”

“It needs to be more graphic.”

“We need something upbeat and fun.”

“If we have to change that line, we should just kill the whole thing.”

“Can you just raise the limiter?”